Glossary of CRM, Finance and Technology Terms

Plain-language definitions of the software, finance and operational terms PBSA and BTR operators come across when setting up HubSpot, accounting systems and property integrations, with each entry linking to a fuller explanation.

A

Accrual

Accrual is the practice of recording income when it is earned and expenses when they are incurred, regardless of when cash is received or paid. It is the foundation of UK GAAP under FRS 102 and the Companies Act 2006, ensuring financial statements reflect the period the activity actually occurred in, not the period cash moved.

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API

API (Application Programming Interface) is a defined contract that lets one piece of software request data or actions from another. In property operations, APIs are the backbone of system integrations: they allow your property management system, CRM, and finance software to exchange data automatically rather than through manual exports and re-keying.

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Assured Shorthold Tenancy

Assured Shorthold Tenancy is the legal tenancy type that governed most private residential lettings in England from 1988 until 1 May 2026, when the Renters' Rights Act 2025 abolished it. ASTs carried statutory deposit protection obligations and gave landlords access to the Section 21 no-fault possession route, both of which no longer apply to new tenancies.

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B

BTR

BTR is purpose-built, institutionally owned residential housing developed specifically to be rented rather than sold, professionally managed under single ownership. It covers both multi-family apartment blocks and single-family (SFR) suburban housing. All English BTR tenancies now run as assured periodic tenancies following the Renters Rights Act 2025, in force 1 May 2026.

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C

Common Law Tenancy

A common law tenancy is a residential letting that sits outside the assured and assured shorthold tenancy regime of the Housing Act 1988, governed by the tenancy contract and common law rather than by the statutory rules. In England it typically arises where annual rent exceeds £100,000, the tenant is a company, or the property is not the tenant's only or principal home.

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Concurrent

Concurrent is a property management system used widely in UK PBSA and build-to-rent operations. Part of StuRents Group, it handles the full rental lifecycle: marketing, contracting, payments, tenancy management, and financial reporting. Its API makes it a key data source for operators building a connected commercial stack around HubSpot.

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CRM

CRM is a software platform that centralises every prospect and customer interaction, tracks the sales or leasing pipeline from first enquiry to signed agreement, and automates follow-up communications. For PBSA and BTR operators, it is the operational backbone that turns enquiries into tenancies and keeps tenants engaged throughout their stay.

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D

Deposit

A tenancy deposit is a sum of money paid by a tenant at the start of a tenancy, held as security against unpaid rent or property damage. For assured shorthold tenancies that began after 6 April 2007, landlords in England must protect the deposit in a government-approved scheme within 30 days of receipt.

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E

F

G

Gross to Net

Gross to Net is the process of reducing gross rental income to net operating income (NOI) by deducting all property operating expenses (OPEX). The gross-to-net ratio measures OPEX as a percentage of gross income and is a core efficiency metric for PBSA and BTR operators assessing how much of their revenue actually reaches the bottom line.

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H

HubSpot

HubSpot is an AI-powered customer platform that combines a Smart CRM with six product hubs covering marketing, sales, service, content, data, and revenue management. All hubs share a single customer record, so every team works from one source of truth. Breeze AI runs across all hubs to surface insights, automate outreach, enrich contact data, and resolve support queries without manual effort.

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I

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L

LLM

LLM is a type of AI neural network trained on vast amounts of text that can generate, summarise, translate, and analyse language at scale. The technology underpins widely used tools such as ChatGPT and Claude, and increasingly powers features inside platforms like HubSpot that property operators already use every day.

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M

ManCo

ManCo is a management company appointed to run the operational or fund-management layer of a property structure, sitting alongside the PropCo (which holds the asset) and the OpCo (which trades). In PBSA and BTR, a ManCo typically operates under a management agreement with the building owner, handling day-to-day services, staff, and reporting in exchange for a fee.

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MCP

MCP (Model Context Protocol) is an open standard that lets AI assistants connect to external tools and data sources through a single, consistent interface. Introduced by Anthropic in November 2024, it means one AI agent can read from and act inside systems such as a CRM, calendar, or database without a bespoke integration for each one.

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N

Net Effective Rent

Net Effective Rent is the true cash rent a PBSA or BTR operator collects per bed or unit once concessions and incentives (such as rent-free weeks, cashback, or promotional discounts) are spread across the tenancy term. It sits below the advertised headline rent and reflects what the business actually earns, not what it markets.

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O

OpCo

OpCo is the legal entity that runs the operating business in a property structure: it signs tenancy agreements, manages day-to-day services, and handles compliance. Distinct from the PropCo that holds the asset, the OpCo sits between the building and the resident, occupying the property under a lease or licence from the PropCo and carrying the trading risk and commercial upside.

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P

PBSA

Purpose-built student accommodation (PBSA) is residential property built or converted specifically for students, typically offering en-suite rooms in cluster flats or self-contained studios with communal facilities, on-site management and all-inclusive rents, let on tenancies aligned to the academic year rather than the standard residential cycle.

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PMS

A property management system (PMS) is the software operators use to run day-to-day property operations: tenancy management, bookings, rent collection, maintenance, and financial reporting. In PBSA and BTR, it is the operational system of record. Common platforms in the sector include StarRez, Concurrent, and Lavanda.

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PropCo

PropCo is the legal entity that holds a property asset in an OpCo/PropCo corporate structure. It owns the land and buildings, receives rental income from the operating company (OpCo) under a lease, and sits separately from the business that runs day-to-day operations. Institutional investors and REITs favour the PropCo as the asset-backed vehicle in PBSA and BTR deals.

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Q

R

Renters' Rights Act

Renters' Rights Act is the 2025 English statute (Royal Assent 27 October 2025; main provisions in force 1 May 2026) that abolishes Section 21 no-fault evictions and fixed-term assured shorthold tenancies, converts existing ASTs to assured periodic tenancies on a phased basis as fixed terms expire, and creates a statutory route for PBSA operators who hold ANUK/Unipol Code membership to let outside the assured tenancy regime.

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Revenue Release

Revenue release is the accounting process of recording rental or other income in the period it is earned rather than when cash is received or an invoice is raised. It applies the accrual basis required by UK GAAP (FRS 102) and IFRS, ensuring financial statements reflect economic reality and support accurate period-on-period performance reporting.

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S

StaySynced

StaySynced is a self-serve SaaS product built by Cloudfox that connects Concurrent (a property management system widely used in PBSA) to HubSpot CRM. It automatically syncs tenancy and booking data between the two platforms so operators see live tenancy information inside their CRM without manual exports or spreadsheets.

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