About Cloudfox | Property Systems Specialists

Who we work with and what we implement

Cloudfox works with residential property operators across PBSA, BTR, co-living, multi-family and single-family, who need a proper commercial system, not another generic CRM setup or a HubSpot consultancy that has never seen a lease-up pipeline.

Who we work with

Multi-property and multi-unit residential operators (PBSA, BTR, co-living, multi-family, single-family) in the UK and Ireland
Teams that have committed to HubSpot (or are about to)
Operators running a residential PMS, which we integrate via StaySynced (Concurrent and PEX today, more platforms rolling in), and Xero for finance

What we implement

HubSpot CRM configured for residential lease-up workflows
PMS integration via StaySynced: a live 15-minute sync (Concurrent and PEX today, more platforms rolling in)
Xero setup (chart of accounts, tracking) and finance stack (ApprovalMax, Syft)
Executive dashboards and portfolio-level reporting
Training, documentation, and post-launch support

Trusted by operators we work with

Why residential operators choose us

Most HubSpot partners will configure a CRM. Very few understand the operational reality of running a lease-up across multiple properties or units, whether seasonal student intake or rolling BTR, co-living and single-family lettings, with real deadlines, PMS constraints, and a finance team that needs real-time revenue visibility.

Lease-up timelines

Whether it's seasonal student intake or rolling BTR, co-living and single-family lettings, deadlines are real. Our 30-day delivery model exists because operators cannot wait six months for a system.

The PMS is not optional

Your PMS is at the centre of operations. We integrate it properly through StaySynced, our productised integration layer: a live 15-minute sync, not brittle CSV exports. Live today for Concurrent and PEX, with more platforms rolling in.

Finance needs to be connected

Booking a bed is not the end of the pipeline. Revenue recognition, approvals, and reporting need to flow through to Xero without manual reconciliation.

The sector language matters

We speak property operations, not SaaS. Beds and units, schemes and blocks, lease-up, void periods, intake, PMS, not MQLs, ARR, and TAM.

Our Story

Lee was already working as the consultant behind Knightsbridge Student Housing's accounting systems, backed by Oaktree Capital Management and trading as The Student Housing Company, when Eddie joined in February 2013 as Systems Implementation Manager, responsible for selecting and rolling out the operational and financial software underpinning the business. Gina joined a month later, in March 2013, to run sales and marketing, steering the brand and booking journey across the growing portfolio.

Together, they helped grow the portfolio from its early sites across England, Scotland, Wales, Ireland and Spain to nearly 6,000 beds. Gina led that expansion's sales and marketing effort, hitting 97% occupancy nationally, before moving on in 2014 to build her career across some of Europe's best-known PBSA and Build-to-Rent names, including CA Ventures/Novel Student and Essential Living. Eddie and Lee stayed on through to the business's sale in 2015, one of the deals that helped establish PBSA as a mainstream asset class.

That gave Eddie and Lee something rare: a front-row seat to what it takes to build, scale, and exit a real estate business, along with the systems knowledge to keep the infrastructure ahead of the growth every step of the way. Cloudfox was founded that same year.

We are a HubSpot Platinum Partner and a Xero Platinum Partner.

How we work

A defined process: design, build, launch. Live in 30 days, with 2–4 hours of your team's time a week.

Design

We map your current systems, define the pre-lease workflow, and scope the implementation. Two structured workshops with your team.

Build

We configure HubSpot, integrate your PMS and Xero, and build the pipelines, forms, and dashboards your team needs.

Launch & Handover

We test everything, train your team, and go live. Full documentation and 30 days of post-launch support included.

The team you will work with

Cloudfox is a small, specialist team. When you work with us, you work with the people who actually build the system, not account managers who hand you off to junior consultants.

Eddie Lee

Systems & Integrations

Eddie brings a background spanning management accounting, Microsoft technology, and operational software, with a specialism in bridging the gap between technical teams and the people who rely on the systems day to day.

Lee Shaw

Finance Systems

Lee brings over 15 years in financial software consultancy, rooted in public practice accounting and shaped by experience working with businesses of every size across multiple industries. His focus is on the numbers behind the systems, making sure both tell the right story.

Gina McMorran

Operational Real Estate

Gina has spent 18 years turning ambitious real estate concepts into thriving operational platforms. With a rare blend of product, brand and operational expertise, she has shaped some of Europe's most exciting residential brands - from helping launch one of the UK's first Build-to-Rent brands at Essential Living, to running a £50 million rent roll across the EU.

We need to know what's driving bookings, not just enquiries. Having the operational data from Concurrent sitting alongside our marketing data in HubSpot means we can actually make those connections and optimise accordingly.

Tom Fooks-Bale Every Student

The data used to come through once a day. Someone had to log into PEX, download a report, transform it in a spreadsheet, then manually import and check it in HubSpot. That whole process is now automated. The data refreshes every 15 minutes, it's not dependent on one person, and what's in HubSpot is always accurate.

Matt Stansfield Scape

Built for residential operators, not adapted from a generic template