Tracking deals in your sales pipeline software is critical to staying on top of business. HubSpot deals helps you do that from one dashboard. As with all systems, you can learn a few tricks to help your team become more efficient in handling deals. In this Cloudfox guide, we'll help you do just that!
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Within your HubSpot CRM is the HubSpot Sales Hub, where all your sales leads, contracts, and enquiries are aggregated. If you've been following us for a while, you will know that we recommend starting with the HubSpot Pro bundle and quickly upgrading to the Enterprise bundle as you scale your property management business.
You can find out more about that in our guide HubSpot Sales: Can it handle property management pipelines?
And here's why.
When it comes to HubSpot deals and creating your sales funnels, you can offer multiple pipelines on both plans, but when you upgrade, you have access to things like:
That added capability ensures your team has access to the right tools to manage and report with detail.
Deals are where it is at! Leasing units or rooms is the number one action your property company needs to be successful. Making sure you have that process streamlined, consistent and accurate will not only boost your teams performance but your bottom line performance too.
In HubSpot Sales, you can create deal stages for each pipeline. These help you systemise your approach and reporting methods, meaning you can track specific offers, monitor sales patterns and streamline your team's workflow.
Deals help you see:
Here are some of our top tricks to help you maximise your HubSpot deal tracking.
HubSpot deals take your communication to the next level, offering a seamless way to log and track emails right from the heart of your sales hub.
Effective deal tracking hinges on transparent communication. By effortlessly logging and following emails within HubSpot, you ensure that every interaction is accounted for. No more sifting through inboxes; everything is neatly organised within your deal records.
Next, let's help you stay on top of deal ageing.
Deals ageing in your pipeline can be a potential stumbling block if not addressed promptly. HubSpot deals has an intelligent notification system to ensure no deal slips through the cracks.
Deals, like good wine, need attention. Deal ageing indicates a deal's time in a particular stage of your sales pipeline. Recognising and addressing ageing deals is critical to prevent stagnation and capitalise on opportunities. Hubspot automatically shows how long since the last activity on the main board but you want to filter this for an actionable list.
Now that we've handled deals and lead communications let's look at stakeholder updates.
HubSpot deals simplify stakeholder updates by fostering transparency and collaboration throughout the deal lifecycle.
Keeping stakeholders in the loop can be challenging, especially in a sea of peak-season property transactions. HubSpot deals addresses this by providing a reporting dashboard for your stakeholder updates.
Now, let's look at task automation because this is where communication with stakeholders and leads becomes action.
Your team will get more deals over the line if they are productive. HubSpot deals allows you to create efficiency gains through automating repetitive and mundane tasks, allowing your team to focus on strategic decision-making and relationship-building.
Task automation frees your team from simple tasks that tech can handle - from notifications to sending marketing comms at the right time for the correct lead touchpoint. What you are left with is a team that is less encumbered by an endless to-do list and, instead, much more proactive at pushing conversions.
And finally, there's a huge trick in our eyes: custom properties!
In property management, gaining deeper insights into your portfolio is crucial for growth. HubSpot deals allows you to elevate your understanding through custom properties, providing a tailored approach to managing and analysing data.
Your property managers can use custom properties to add specific details unique to each deal. They could include property or room-specific information, deal categories, owner information or other custom data relevant to your portfolio. The versatility of custom properties ensures that you capture and analyse the nuances of your deals comprehensively.
Other property management system support companies will leave you at this point, but in our view, there's one more BIG tip to give - You need to integrate HubSpot with your bookkeeping system. Our recommendation is to integrate HubSpot with Xero.
There's one singular reason why this is the best system decision you will ever make.
It aligns your portfolio reporting with accurate real-time debtor, cash flow and budget reporting.
That comprehensive approach to property management means you can tie KPIs to something more tangible than ambiguous percentages - profit. And with that approach, you'll be more informed to tackle conversations on growth, even in uncertain market economics.
Knowing how to implement these tricks is one thing. Finding the time to do that in a way that doesn't stop your team from working can feel like a juggling act too far. And that's where we come in.
We can do that all for you. That's right, everything from a complete system implementation to a system adjustment. Cloudfox is here as your ongoing HubSpot support.
We support Xero software, too. So we can give you a bespoke but holistic PMS and finance system and support as you grow.
Did we mention we can keep your books, too?!
If you'd like a chat to see how we can work together, fill out the form below.